Rock Lucas is the managing partner of Charwood Golf Club, a third-generation semi-private golf facility in South Carolina, which he operates alongside his son, Daniel. A University of South Carolina alumnus, Rock is a PGA Professional and Superintendent with more than 35 years of experience in the golf industry.
His expertise spans golf course operations, project management, and real estate development. Rock currently serves on the Board of Directors of the National Golf Course Owners Association (NGCOA) and is a past president of the organization. He also serves as President of the South Carolina Golf Course Owners Association and President of the South Carolina Gamecock Club.
Rock previously chaired his county planning commission for 12 years and has served on numerous state and county boards, committees, and commissions. He has been a featured speaker and panelist at industry events including the Golf Business Conference, NGCOA TechCon, Golf Business Live, Golf Inc. events, and the Canadian PGA.
His honors include the NGCOA Don Rossi Award, NGCOA Paul Porter Award, South Carolina Golf Course of the Year, and Lexington County Small Business of the Year. Through it all, Rock’s philosophy has remained simple: keep it simple in a complex business.