Amy Spittle is Vice President of Marketing for Century Golf Partners and Arnold Palmer Golf Management, leading brand strategy, marketing, and social media across the company’s portfolio of private, resort, and daily fee courses. She brings over 25 years of hospitality and marketing experience, with a track record working across multiple multi-course operators, including Century Golf, Kemper Sports, and Troon.
Her experience spans dozens of golf properties nationwide, including opening several golf courses from the ground up. Prior to Century Golf, she spent over eight years as Director of Membership and Communications at Eldorado Country Club in Indian Wells, California, where she rebuilt the club’s brand and digital presence.
Before that, she spent nearly 10 years with Kemper Sports as Senior Director of Sales and Marketing, supporting over 25 golf properties across the West, including Chambers Bay from opening through the 2010 U.S. Amateur and 2015 U.S. Open.
Amy has managed everything from email marketing to social channels and web analytics and is always striving to learn more, intentionally focusing her presentations on providing actionable takeaways and increasingly incorporating AI tools carefully into her overall marketing strategy.